Bigger is
Better. A significant number of brands and businesses have used this adage as
an inspiration to create bigger, better, faster, shinier products and services.
Even the world of web design hasn't been untouched by this wave of 'bigger'
ideology. Over the years, the web developers have been pushing the borders of
web browsers to make things easier for the everyday internet user. The browsers
have been optimized to the point that there are cases where there are no
borders on the browsers, no room for pesky ads but pure unadulterated view of
the online content you are currently viewing. These kind of websites are aptly
called Full Screen Websites.
Full Screen
Sites are the new 'hot cakes' of the web design paradigm. Everyone wants them,
those that have had them are divided on their value, and some are just too awed
to even have an opinion.
A full
screen website encompasses the complete display estate of your device and fills
the entire browser window with content solely belonging to the website. They
generally look better and are more interactive than conventional websites. The
principal aim of a full screen website is to‘immerse’
the user into what the website wants the user to see with additional disturbances
carefully masked by the layout and effects.
A wonderful
example is WhiteBoard Inc's website
It has a minimalistic look with
short but sweet content spread throughout. Just like a full screen website is
supposed to be.
This 'fullness' of the web isn't
something that happened suddenly. Instead, the design has slowly yet steadily
evolved over several years from 'a black screen with pixels' mode to the
'fluidity of the responsive design' to finally arrive at the full screen
design. This infographic below designed that shows the evolution of the web
design over the years better than any bunch of words can describe.
There's no doubt that full screen
websites are amazing but they also have their faults. Their suitability is
highly content-specific. They tend to demand more processing power. And they
are a bit complex and challenging to design. All these factors make the
transition of the web design to full screen a bit more complex than it appears
to be. Here's another visual that lists 'the goods and the bads' of this new
web design trend. If you want to read more about how the web is going full
screen, then check out this informative blog post on the future of web design http://www.clixlogix.com/full-screen-web-design/
In short, don't just jump on the
full screen website bandwagon. Analyze your website's content type and its
business goals before you 'stretch' your online presence. Take help from a
professional web agency.
If your analysis tells you that going full will help you go bigger
on the web then contact Clixlogix,
an amazing web design agency with expert developers for your next favorite
online possession.
